Types of Specialization – Business Analytics

MBA in Business Analytics is a 2-year postgraduate course with a dual-focus course-curriculum. The course not only educates students in the skills and techniques involved in analytics bus also focuses on the development of managerial skills in a candidate. 

At present, Business Analytics is one of the most commonly spoken phrases among corporate organizations and businesses across the globe. Business Analytics essentially refers to the processes and techniques which are responsible for converting data into knowledge and insights that in turn drive business decisions. Owing to the popularity of Business Analytics in the corporate world, a specialization of the same in the course of MBA has been in popular demand too. 

An MBA in Business Analytics helps candidates in acquiring knowledge and expertise on numerous analytical tools and ultimately using them to collect and analyses data for the generation of business intelligence and also for the support of different functional areas in an organization. The course of MBA in Business Analytics extensively utilities explanatory and predictive modelling, statistical and quantitative analysis, fact-based management and much more.

Some other aspects that are taught in the two years-long programme of MBA in Business Analytics include getting to learn about business metrics and delivery, data visualization, performance management, etc. The course provides students with a comprehensive combination of managerial and technical coursework that is needed for dealing with the future challenges in the data-driven global environment which functions entirely on technology. Nowadays, Business Analytics is being used for everything, be it solving complex business problems or simulating sporting contests.

MBA in Business Analytics Highlights

Check all the important details about the MBA in Business Analytics from the table given below.

Short NameMBA in Business Analytics
Full NameMaster of Business Administration in Business Analytics
LevelPost Graduate
SpecializationBusiness Analytics
Duration2 Years
Exam TypeSemester
Minimum Qualification RequirementBachelor Degree 
Selection ProcessEntrance Exam + Scores in Bachelors’ degree
Average Initial SalaryINR 8 to 16 lacs per annum
Minimum Aggregate Score Requirement45%-50%
Employment OpportunitiesFinancial service, Manufacturing, Technology, Education, Communications, Retail Industry

What does a Business Analytics course teach?

Topics covered may vary from institute to institute, but apart from the core subjects generally taught in MBA, the important areas taught in this course, are:

  • Data Analytics Basics
  • Spreadsheet Modeling and Analysis
  • Applied Statistics
  • Query Languages
  • Business Analytics Application
  • Big Data Analytics
  • Data Cleaning, Normalization, and Data Mining
  • Data Visualization
  • Applied Business Intelligence
  • Statistical Communication
  • Social and Web Analytics
  • Industry Applications of Analytics
  • Legal Aspects of Business

MBA courses are usually full-time, spanning two years, and may also include internship, dissertation, industry visit, hands-on training in analytics laboratories, live case studies, professional certifications, and such.

Eligibility Criteria

You will generally need 50% marks in graduation from a recognized university to apply for these courses. You may need to have CAT, MAT, GMAT, XAT scores or have to appear for the entrance examination of the institute. Some colleges may only accept students who have degrees like B.E., B. Tech., B. Sc. in Physics or Chemistry or Mathematics, B. A. in Economics or Statistics, B. Com, BBA etc. Some others may also prefer work experience.

What are your career options?

After successfully completing the MBA, you can easily secure jobs as

  • Business Analyst
  • Business Analyst Industry Expert
  • Business Analyst Project Manager
  • Data Analyst and/or SAS Programmer
  • Big Data Analyst (Big Data is a complex and large data set that reveals many patterns, trends, and associations)
  • Data Warehousing Expert
  • Business Intelligence Expert
  • Data Mining Expert

Industries such as financial services, retail, manufacturing, healthcare, energy, oil and gas, telecom, social media, sports, gaming, e-governance, and e-commerce will offer adequate employment scope for you.

Last Updated: 07 Dec 2020

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